Manila, Philippines — Real California Milk is proud to bring the best of California dairy to WOFEX 2025, the country’s most anticipated food show taking place from August 6 to 9, 2025 at the SMX Convention Center, Pasay City. Representing the excellence of California dairy, the booth will highlight California milk, ice cream, and cheeses, and will offer attendees a delicious immersion into the Golden State’s premium dairy products.

Visitors to booth 1196 are in for a tasty experience with complimentary samples of California Sunshine Milk and Challenge Milk, two standout brands celebrated for their quality, nutrition, and everyday versatility. Building on the buzz of last month’s CaliCoffee event, guests can also enjoy a curated selection of brews from top café partners: Palpitito, Cupnayan Specialty Coffee, Nook and Mood, Hakki Specialty Coffee, Binary, and Plain Sight Coffee Roasters. It is a celebration of California dairy in action — infused into specialty drinks showcasing its adaptability across coffee creations.

Adding to the indulgence is a crowd-pleasing scoop of Thrifty Ice Cream, a beloved classic making its debut at the WOFEX. Throughout the event, the Real California Milk team will be available to connect with café owners, restaurateurs, and retailers, offering insights into product applications and exploring exciting opportunities for collaboration.

“California dairy has been a trusted presence in the Philippines for years, offering high-quality products that resonate with both culinary professionals and everyday consumers. This year, Real California Milk continues to grow its footprint by introducing a wider selection of items and moredelightful flavors sure to be enjoyed by all,” said Ms. Reji Retugal, Country Representative of the California Milk Advisory Board.

California stands as a powerhouse in the dairy industry, producing more milk, butter, ice cream, yogurt, and nonfat dry milk than any other state in the United States. With over 1,000 dairy farms — 99% of which are family-owned — the state’s dairy sector is deeply rooted in tradition, community, and a commitment to quality. From the lush northern valleys to the sun-soaked central plains, these farms are the heart behind every glass of milk, slice of cheese, spoonful of yogurt, and scoop of ice cream, contributing to a thriving agricultural economy and a rich culinary culture.

Beyond production, California’s dairy community is also deeply invested in the future, with farmers advancing climate-smart initiatives, supporting local water quality programs, and participating in research to improve animal welfare and environmental stewardship. With hundreds of methane-reduction projects already underway, California dairy farms are proving that sustainability and productivity can go hand in hand — making every Real California Milk product a choice that’s good for people and the planet.

For inquiries and to learn more about Real California Milk / California Milk Advisory Boardin the Philippines, contact Synergy Asia Marketing Services, Inc. (SAMSI) at +63.2.8534.8223 or email [email protected]. Follow Real California Milk Philippines on Facebook (@RCMph) and Instagram (@realcaliforniamilkphl).