Pasay City, Philippines, July 7, 2025 – Step into a world bursting with charm, cuteness, and a dash of mischief! This August, SM Mall of Asia teams up with Sanrio to throw the ultimate bash celebrating My Melody’s 50th and Kuromi’s 20th Anniversary. Join us as we bring to life “Together in Sweetness and Fun” — a heartfelt tribute to the iconic friendship of these beloved besties.

From August 1 to 28, 2025, immerse yourself in a magical experience packed with delightful encounters, playful surprises, and exclusive finds at the Central Atrium of SM Mall of Asia.

EXPLORE THE WORLD OF MY MELODY & KUROMI 

Step into a whimsical wonderland capturing the irresistible charm of My Melody’s gentle sweetness and Kuromi’s cheeky sass. Expect jaw-dropping, Instagram-ready installations, character-inspired displays, and interactive zones designed to let you channel your inner sweet or spunky spirit.

Are you team My Melody — soft, kind, and oh-so-cute? Or do you rock the bold, mischievous vibes of Kuromi? Discover your style, strike a pose, and explore themed zones that showcase everything from dreamy pastel escapes to edgy, playful hangouts.

MEET & GREET WITH MY MELODY & KUROMI

Celebrate friendship, fun, and fabulousness with special Meet & Greet sessions featuring My Melody and Kuromi themselves! Perfect for families, fans, and friends alike — come snap magical moments and share hugs and smiles with your favorite Sanrio stars.

Schedule:
August 1, | 5PM with My Melody and Kuromi

August 2 &3 | 3 PM & 5PM with My Melody and Kuromi

August 9, 10, 16, 17, 23, and 24 | 3PM & 5PM with My Melody

Venue: Central Atrium, SM Mall of Asia

ANNIVERSARY POP-UP SHOP

Take a piece of the celebration home with you! Explore our curated pop-up shop packed with limited-edition anniversary merchandise — from adorable plushies to trendy fashion and lifestyle items. Whether you’re a collector or just a Sanrio fan, this is the place to find one-of-a-kind treasures!

IMMERSIVE PLAY AREAS

Whether you’re sweet like My Melody or bold like Kuromi, there’s a space for you. Explore interactive play zones, Instagram-worthy installations, and creative activity corners that highlight their unique friendship and playful personalities.

Don’t miss an experience that brings people closer through joy, imagination, and timeless Sanrio magic.

EVENT DETAILSLocation: Central Atrium, SM Mall of Asia
Date: August 1–28, 2025
ADMISSION IS FREE