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Men can now join in the SOLÁ shapewear revolution!
Kylie Verzosa’s brand just released a new line of shapewear made specifically for men, something she didn’t envision they would ever make when they first launched.
“This [idea] came later on. At first [SOLÁ] was just for women and then we kinda saw that there were a lot of people asking for [men’s shapewear] more, so we thought ‘Why not? Let’s try!’” Kylie, the founder and creative director of SOLÁ said in an interview with When In Manila. “We really do listen to our customers and we rely a lot on their feedback. So if they like something, we listen and we try to [improve].”
When asked about the process of conceptualizing the men’s shapewear collection, Kylie expressed how challenging it was since there weren’t a lot of existing shapewear brands catering to men that they could study for their own designs.
“It was quite hard, because there [weren’t much brands] we can kinda [use as a] benchmark. Coming up with an original design with the design team has been really [challenging]. There have been a lot of alterations, a lot of back and forth with the supplier, a lot of revisions, and trying to find the right convention for the LGBTQ community and also for men. Those were just some of the challenges with the menswear,” she said.
“Our goal at SOLÁ has always been to challenge the status quo and push the boundaries of what’s possible in fashion. With our new Men’s Shapewear Collection, we are not just introducing a new product line; we are creating a movement. It’s time for men to have access to shapewear that enhances their confidence, strengthens and supports their lifestyle, just as women have.”
The men’s shapewear is the latest addition to SOLÁ’s Mercury Collection, following the launch of No-Show Nipple Covers and two new women’s shapewear colors, and features three pieces:
Each piece is crafted with high-quality materials similar to the existing women’s shapewear and comes in two colors: BLACK and SLATE. They also come in sizes S to XL.
(ALSO READ: SOLÁ Shares Tips to Thrive in E-Commerce Industry Through TikTok Shop)
The SOLÁ Men’s Shapewear isn’t just exclusive for men, though; they can be worn as unisex pieces! In fact, Kylie is wearing the Short Sleeve Shapewear Shirt here:
Pre-orders for the SOLÁ Men’s Shapewear begin on August 1 at sola.com.ph. It will be available for purchase on the website as well as SOLÁ’s official Shopee, Lazada, and TikTok shops starting August 13.
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