Southeast Asia’s leading omnichannel womenswear brand, Love, Bonito, has officially opened its first physical store in the Philippines. Located at the prestigious Greenbelt 3 Mall in Metro Manila, the 2,000-square-foot space marks a significant milestone for the brand as it expands its global footprint.

The store opening comes on the heels of Love, Bonito’s rebranding and product refresh this past March, solidifying its position as the go-to fashion destination for Asian women worldwide.

“We’re thrilled to finally establish a physical presence in the Philippines, a market that has shown incredible enthusiasm for our brand,” said Dione Song, CEO of Love, Bonito. “With a 90% year-over-year growth in online sales and invaluable insights from pop-up events, we’re confident that our first Manila store will resonate with Filipina customers.”

The Love, Bonito store offers a seamless and inviting shopping experience, featuring an elegant design with open ceilings, textured white walls, and warm wood accents. Customers can enjoy a convenient shopping journey with electronic fitting room queues and wheelchair-accessible aisles. The store showcases the brand’s core collections, including the timeless Signatures and Staples lines and its seasonal capsule offerings.

“After five years of serving Filipino customers online, we’re excited to deepen our connection through our first permanent store,” shared Rachel Lim, Co-founder of Love, Bonito. “We look forward to hosting in-store events, workshops, and styling sessions to build a strong community with our customers.”

From August 10 to 11, 2024, customers can look forward to the following store launch exclusive promos:

• Receive a 15% off voucher and a free Single Origin pastry when you’re among the first 50 customers to queue on August 10
• Redeem a free limited edition everyday tote bag plus a custom patch with a min. spend of ₱7,500
• Enjoy a free Single Origin drink with every purchase

For more info, visit the Love, Bonito website and follow them on Instagram