We have no idea when it really started. But it started with few fishermen bringing in their fresh catch in Sitio Bonbon’s shores. Few became many and many customers started coming in. Word of mouth spread in the neighborhood like wildfire, and with social media, the story reaches a lot of people and places.
It was just a sea urchin trade, fresh ones, which you can buy in buckets for hundred pesos, and then consume them on the spot. With many getting interested, locals are anticipating the fisher folks coming in with their fresh catch as the dawn breaks. Many bring hanging rice (puso), rice, boiled crops, vinegar and spice concoctions, drinks, and tools. And then one day, visitors from far areas started coming in and joined the bandwagon.
Bonbon Baybayon Seafood Market in Catarman, Liloan
As the crowd grows, the vendors joined, bringing a variety of food. Spider shell (saang), oysters, clams, crabs, scallops, and fish are now mainstays. The small time sea urchin trade has transformed into a vibrant seafood market in Sitio Bonbon, Barangay Catarman, Liloan.

Thus, if you are craving for fresh sea food or just curious to try sea urchins, head on to Bonbon Baybayon Seafood Market. If you are just curious but sea food is not your thing, there are other meat-based food available, such as lechon, local kakanin, and many others.


From Metro Cebu, you may take a mini bus to Liloan. Alight near Liloan Church, and then hop on a tricyle to Bonbon.
You can also follow a Google map route if you take a motorcycle. For four-wheelers, parking is limited, so may need to get there as early as possible to secure your spot.

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