When I founded TPG 16 years ago, my goal was to build a community where readers could share their thoughts and get answers to their points and miles questions. Since then, the TPG community has grown more than I ever could have imagined back in 2010 — and we’re not done. Today, I’m proud to announce we’re coming full circle as we launch a fresh look and product enhancements that will help you get the most out of your everyday spending.
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Starting today, you’ll see a new look across the TPG site, with our newsletters and social channels following this week. We’re staying true to our roots with a blue and green color palette, but we’re going even more bold. Our new iconography — reminiscent of pointillism — is an homage to me starting TPG solo … a single dot (or point, if you will) that has now multiplied into a whole team, revealing the company’s full vision (and helping readers multiply their own points along the way).
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Ever since TPG’s first evolution eight years ago from community forum to travel news and advice engine, we’ve been invested in growing our audience through our newsletters and social media platforms to offer the latest news, reviews, deals and advice — all for free. Last year we added Substack to the mix. Now, we are focused on serving our audience even more of what they love — from more relevant content to new tools to updated site features.
Here’s a quick look at some of what we’ve been working on:
The last 16 years have been an absolute dream come true, but I’m even more excited for what the future holds. We have more exciting rollouts still to come, and I’m so proud of the TPG team for continuing to evolve with new technologies and to meet the changing needs of our community. I’m confident, even after all these years, that we are still headed in the right direction.
Stay tuned and make sure you’re following The Points Guy so you don’t miss out on what’s coming next.
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