Bask in the best of New York State with the I LOVE NY Experience, going on tour this summer and making stops at some of the season’s hottest events in New York and beyond! Make sure to stop by and join in on free, family-friendly fun when you visit the I LOVE NY Experience at the following events:

Where To Find Us

Bethpage Air Show: Jones Beach, NY (May 24-26)

Fairport Canal Days: Fairport, NY (May 31-June 2)

116th Street Festival: New York, NY (June 8)

Burlington Sound of Music: Burlington, ON, Canada (June 14-16)

Toronto Jazz Festival: Toronto, ON, Canada (June 21-30)

Empire State Plaza 4th of July Celebration: Albany, NY (July 4)

Canalside Buffalo: Buffalo, NY (July 6-7)

Taste of Buffalo: Buffalo, NY (July 13-14)

Columbus Jazz & Rib Fest: Columbus, OH (July 19-21)

Oswego Harborfest: Oswego, NY (July 25-28)

Spiedie Fest and Balloon Rally: Binghamton, NY (August 2-4)

Summer Streets: New York, NY (August 10 and August 17)

New York State Fair: Syracuse, NY (August 21-September 2)

At the I LOVE NY experience, you’ll get a chance to play games for your chance to win some I LOVE NY swag, discover the perfect getaway for you in our six unique and interactive pods, strike a pose at our photo booth stations, learn more about the state at educational kiosks, and more! 

Experience the Great Outdoors

Opt outside and grab a seat on a rustic bench to gaze at New York State’s natural beauty with trusty binoculars, a hat, and backpack at your side to meet all your outdoor adventure needs. Try on virtual reality headsets to immerse yourself in all the great outdoors have to offer across the Empire State, including a roaring trip on the Maid of the Mist and a soaring hot air balloon ride.

Explore New York’s Art And Culture Scene 

Paint the town red (or whatever color you want!) and lose yourself in artistic expression as you color in giant mural walls that feature 14 stunning art and cultural attractions across New York from the Corning Museum of Glass in the Finger Lakes to the National Comedy Center in Chautauqua-Allegheny.

Find Fun For the Young and Young-At-Heart 

Come fly away with the whole family as you get a glimpse into the Adirondack Balloon Festival. Step inside the hot air balloon basket and strike a pose in front of a scenic backdrop.

Get a Taste of New York State

Take a bite out of the Big Apple and see for yourself what makes New York State a foodie paradise. The artisanal deli wall is complete with food and beverage “plates” that, when pressed down, trigger content about New York State food and beverage trails on the screen.

Discover New York’s Unique Side

Expect the unexpected when you stand before 40 doors, each showcasing a distinct design and highlighting a unique attraction in New York State – from the Jell-O Museum in the Greater Niagara region to the Giant Garden Gnome in the Catskills, there’s something waiting for everyone to discover and enjoy.

Explore New York State History

Begin your quest with a Rube Goldberg machine that has 11 movement points representing a top history attraction in each New York State region. Activating the machine sets off a chain reaction through New York State – starting with the Lunar Module from the Cradle of Aviation triggering a bobsled representing the Olympic Center & Museum, all the way to a Statue of Liberty Teddy bear waving the American flag that represents Ellis Island.

But Wait… There’s More!

I LOVE NY is also packing up its suitcase and making additional stops this summer, offering you a new way to experience New York State. Stop by to see our oversized I LOVE NY suitcase covered in 11 stickers representing New York State’s vacation regions, smile for the camera at the photo booth, test your New York State knowledge on the map challenge, try the Puck Drop for your chance to win prizes, and snag a selfie in front of our Instagram-worthy arches. 

Come Visit Us At: 

Pride in the Sky: Poughkeepsie, NY (May 17)

Buffalo Pride: Buffalo, NY (June 2)

Taste of Syracuse: Syracuse, NY (June 7-8)

BIPOC Pride: Albany, NY (June 8)

Capital Pride: Albany, NY (June 9)

Buffalo Juneteenth: Buffalo, NY (June 15)

NJ Pizza Festival: Oceanport, NJ (June 22-23)

Harlem Pride: New York, NY (June 29)

NYC Pride: New York, NY (June 30)

Ellicottville Music Festival: Ellicottville, NY (July 5-7)

Hamptons Tea Dance: Water Mill, NY (July 13)

Rochester Pride: Rochester, NY (July 20)

Baseball Hall of Fame Induction: Cooperstown, NY (July 21)

Fire Island: Fire Island, NY (July 26-28)

Provincetown Family Week: Provincetown, MA (July 31)

Charlestown Seafood Festival: Charlestown, RI (August 3-4)

Toronto Jerkfest: Toronto, ON, Canada (August 9-11)

Pride Day at the Fair: Syracuse, NY (August 23)

Share photos of your New York adventures on Instagram and Twitter with #ILoveNY and #iSpyNY and tag us on Facebook!